Thanks to new information and communication technologies the needed infrastructure for the Affect Machine is basically in place. What is more difficult to reform are the institutional framework in different counties, like norms, culture, and laws. Norms and culture changes thanks to youth culture and popular media. Phenomena like crowd sourcing and online reputation systems, storytelling, Pokemon, World of War craft and Idol, slowly changes norms and establish new culture.
Laws are slower than culture, and it is difficult to fore see the implications the Affect Machine will have in different countries law systems. (In e.g. USA alone there are 1049 federal laws in which marital status is a factor in determining benefits, rights, and privileges, according to the United States Government Accountability Office).
There are primarily three types of laws we will look into:
- Family law basically dictates how children are taken care of, and how people inherit each other. If the Affect Machine are going to be an alternative to family relations, or a way to extend the family, we need to tap into this law.
- Property law dictates the right to own property. In our case it is the so-called personality right, or right of publicity, that probably is most accurate. This is the right of an individual to control the commercial use of his or her name, image, likeness, or other aspects of one’s identity. As it is considered a property right the validity can survive the death of the individual.
- Commercial law, dictates how a juridical entity is constituted. Today it’s a complicated and expensive process to create a public corporation. Capitalism is also the norm and the necessary condition fr the law, as fees and corporation taxes are expected in money. Therefore we not only have to simplify this process but also make relations valuable according to this law, if we are going to establish an alternative economic system